Zhang Ruimin believes that successful enterprises move with the times. The so-called successful enterprises only result from keeping pace with the times. During the 28 years since Haier was established, Zhang Ruimin has always kept user-centered to push forward the company to develop continuously and soundly. At each different stage of development, Haier has grasped the opportunity of the times for strategic innovation. In the 80’s of the last century, Haier took advantage of the opportunity of reform and opening, carried out its brand strategy and created its refrigerator brand name by arousing the employees’ quality consciousness through “smashing refrigerators”. In the nineties, Haier grasped the opportunity of merging and restructuring to implement its diversification strategy. Through OEC management mode and output of corporate culture, it created a classical case of “Haier culture activating stunning fish”, so that a famous refrigerator brand was extended to brand groups in the field of home appliances. In the 21st century, Haier grasped the opportunity for global market integration to implement its international strategy. Instead of relying just on exports based on low production cost, it established overseas factories integrating “localized R&D, localized manufacturing and localized marketing” to continuously create demand in overseas customers, thus establishing Haier’s international brand name. In the Internet era, Haier grasps the opportunity of customized demand and fragmented marketing to implement its strategy of international branding. The global brand for the Internet era is created through transformation of enterprise and business models, namely from selling product to selling service and from the model of traditional development to the Win-win Model of Individual-Goal Combination. Advancing with the Internet development, the world is challenged by the third industrial revolution. Zhang Ruimin keeps changing with the times and initiates Haier’s fifth development stage---Networking Strategy, to connect networking market with the networking organization.