The European Forum for Child Welfare got some notices from working with children in everyday that the advertisement has the impact to children for 2 types that can cause the problem of family and society. First is the children will force their parents to purchase products for them. This action can cause the conflict in family if these families have not enough money for purchasing. The second is children wants to purchase continuously and their parents cannot meet the children’s need, so they might be obstructed from their group of friends or the theft problem can occur.