As Tencent turns to plans to monetize WeChat, it also continues to engage in a heated competition for global supremacy in the mobile messaging app realm. The company has hired world famous soccer star Lionel Messias its WeChat spokesman and recently announced that its prized app now has more than 70 million international users. The battle for international dominance in mobile messaging, however, remains very much contested, with WhatsApp from the U.S. and Line from Japan continuing to grow and prosper.