By 2020, sports nutrition is expected to reach Bt900 million with a forecast CAGR of 9% at constant 2015 prices. Sports nutrition is expected to remain dynamic with a supportive demand amongst a greater number of target consumers. People will spend time on exercising and be interested in health supplements products, including sports nutrition, in order to achieve a better body shape. Consumer awareness of sports nutrition products is likely to be continuously growing, not only amongst urbanised male consumers but also amongst mass consumers nationwide, since people will be more addicted to sports and exercising activities.