Another way of Toyota’s organizational strategy for growth is that it reads the public mind
through its research department that monitors the industry and keeps tabs on demographic and
economic developments. Its mission: to predict consumer trends and create a lineup of cars and
trucks to capitalize on them. Each professional is expected to spend time out in the field talking
to car buyers. The Japanese have a name for it: genchi genbutsu - go to the scene and confirm
the actual happenings.