They are much more likely to be 
The idea that social entrepreneurs create something called social value—good works 
that go above and beyond what traditional entrepreneurs and 
businesses deliver—is a dearly held tenet of the social change movement. 
But what exactly is social value, and how do social entrepreneurs go about creating it?
Creating 
Social Value
By Philip Auerswald 
| Illustration by Don Kilpatrick III
S52 S TA N FOR D SOC I A L I N NOVAT ION R E V I EW • Spring 2009
the entirely reasonable people