When Amancio Ortega, a former Spanish bath robe maker, opened his first Zara clothing store, his business model was simper. sell high-fashion look-alikes to price-conscious European. After succeeding in this, he decided to tackle the outdated clothing industry in which it took six months from a garment's design to consumers being able to purchase it in a store What Ortega envisioned was "fast fashion" getting designs to customers quickly. And that's exactly what Zara has done!