•Plan for quick tangible results (for example, via visualization and/or proofs of concept).
Plan Upfront for Success
•Engage all constituents upfront – look for ways to achieve “breakthrough acceleration.”
•Start with a convincing business case, as the basis for shared common ground and vision.
•Anticipate differences between developing vs. mature markets.
•Look for alignment and synergies with existing relevant initiatives (don’t reinvent any wheels).
Create a Sound Mode
•Establish leadership and accountability as a mandate to move forward.
•Look for a balance of trade between the industry and consumers/shoppers.
•Focus on a non-competitive scope that generates energy with a critical mass of companies and people.
•Extend existing capabilities and leverage relevant new technology possibilities.
•Reward companies and the industry for sustainability.