Differentiation focus, like cost focus, concentrates on a particular buyer group, product line segment, or geographic market. This is the strategy successfully followed by Midamar Corporation (distributor of halal foods), Morgan Motor Car Company (a manufacturer of clas - sic British sports cars), Nickelodeon (a cable channel for children) Orphagenix (pharmaceu ticals), and local ethnic grocery stores. In using differentiation focus a company or business unit seeks differentiation in a targeted market segment. This strategy is valued by those who