Other fairly recent developments have also contributed to the alarming rise in child obesity rates. Fast food outlets offering consumables that are both low in price and low in nutritional content have exploded all over the American landscape since the 1960s, especially in suburban areas close to major highway interchanges. Kids on their lunch breaks or after school often congregate in these fast food outlets, consuming food and soft drinks that are high in sugar, carbohydrates, and fat. Many parents, themselves, frequently take their children to these fast food places, thus setting an example the kids can find justification to emulate.