However, when GIM differs
from QIM, the amount of perceptual effort that the user must expend to satisfy his information need depends on GIM. By moving up or down the intended
message hierarchy from QIM ! GIM, QIM is relaxed to match different GIM
with different degrees of penalties for the relaxation. The greater the amount
of relaxation involved, the less message-relevant the infographic is to the query,
and the more points penalized for message relevance.