to almost all Cargill Seeds Mexico employees in a general meeting. The same was
done for many positions that were expected to be created as Cargill Seeds market
share increased. Thus, a virtual future organization was created with the two or
three names of the potential employees. This virtual organization was linked
entirely to market share goals.
This program caused different reactions among the personnel. Employees received
such an implicit message: “Cargill is (is not) interested in you as a key employee in
our future organization”. This resulted in some highly motivated and highly
demotivated employees. Ambiguous reaction among Cargill Seeds executives was
experienced the following months. Groups of power were then formed within the
organization, cannibalism among executives increased, and productivity increased
as well.