As millions of consumers adopt mobile devices, mobile marketing expenditures
have rapidly grown and in the next five years will equal marketing on desktop PCs.
Figure 7.10 illustrates how rapidly mobile marketing expenditures have grown, while
marketing on desktops is slowing and will eventually decline.
In 2013, mobile marketing will be about 20% of all online marketing, which is
extraordinary given that smartphones appeared only six years ago, in 2007, and tablets
not until 2010. Analysts believe that if current mobile marketing growth rates continue,
by 2017 mobile marketing will be 84% of all online advertising.
Mobile advertising is dominated by Google, with about $3.9 billion (54%) of mobile
ad revenues generated by its search engine and YouTube. On the mobile platform,
Google is king of search, garnering around 85% of all mobile searches. Google is also
the largest video distributor on the mobile platform because of YouTube, earning about
As millions of consumers adopt mobile devices, mobile marketing expenditureshave rapidly grown and in the next five years will equal marketing on desktop PCs.Figure 7.10 illustrates how rapidly mobile marketing expenditures have grown, whilemarketing on desktops is slowing and will eventually decline.In 2013, mobile marketing will be about 20% of all online marketing, which isextraordinary given that smartphones appeared only six years ago, in 2007, and tabletsnot until 2010. Analysts believe that if current mobile marketing growth rates continue,by 2017 mobile marketing will be 84% of all online advertising.Mobile advertising is dominated by Google, with about $3.9 billion (54%) of mobilead revenues generated by its search engine and YouTube. On the mobile platform,Google is king of search, garnering around 85% of all mobile searches. Google is alsothe largest video distributor on the mobile platform because of YouTube, earning about
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