Case A has from the mid 1980s been focusing on product and
process developments. The philosophy has been to design the
processes in a way which secured the optimal utilisation of the
mackerel. Most of the mackerel is sold either as canned or frozen
mackerel. The rest of the mackerel is used for by-products such as pet food and fish oil. The core strategy has been based on process
optimisation as well as technology change and innovations. A
future development could be an integration of EMS and more focus
on product innovation. So far, Saeby has received relatively few
environmental demands from customers.