If ivory becomes socially taboo, so too will its value diminish. But as long as there is a demand for ivory, so the killing of elephants will continue. The most obvious solution is of course to say “don’t buy ivory” and inform your friends why they shouldn’t either. But if you don’t live in an ivory-buying country, you can still impact the situation positively. The ivory consuming nations are well known – write to their Ambassadors in your country and tell them why you believe ivory trading should be banned and that ivory has no place in a modern, civilized society. Ask them to close down their ivory carving factories, both the government-owned and the privately owned ones.