Another criterion for the positioning is the competitive scope, that is, the extent of the target within an industry. The enterprise must determine the range of products it will propose, the type of customers it will attract, the geographical area it will invest, ...etc. This criterion is very important since all the industry is segmented: the same products are presented in several categories (a Tee-Shirt from Target or from Lacoste are clothes but are considered by the customers as different). Supplying different segments requires the firm to have the necessary capacities and the specific strategies. Thus, it is possible to find in one industry various competitive scope.