Co-branding, also known as brand alliance, is a partnership between two companies or more, designed to offer advantages for both of them.
The product or service they will create and provide together is meant to generate profit, of course, but at the same time the companies add their reputation to the mix.
As a result of their double know-how the quality of the product will be improved, therefore the consumers will be more satisfied and they will also take the reputation of the brand as a guarantee for a superior product.
Among the many other advantages for the teaming companies, there is the broadening of the consumer categories, the reduction of costs and the fame you gain.