“The idea of content marketing is to attract and retain customers by creating
and curating relevant and valuable content,” according to the Content
Marketing Institute.
This definition gets right at the heart of ecommerce marketing in 2014. Some
experts predict that online shoppers will become more fickle in 2014. One
possible way to counteract such an unfortunate situation is to be more than
just a shop, and to provide useful or entertaining content that will keep
shoppers coming back.