The Difference Between Target and Niche Markets
Target market is a group of potential customers who share characteristics related to your product. For instance, “knitters” could be my target market.
Niche market further defines a target market. For instance, “beginning female knitters who love Etsy, ages 20 to 35, living in New England” is more defined.
When you define and understand your niche market, you can target your marketing efforts to that group of people.