Major Requirements (30 credits)
IEN 222 English for Business Oral Communication (3)
This course enhances the students’ general business conversation skills. It includes practice in the skills of listening, speaking in the context of entry/junior level work such as appropriate greetings, telephone conversation, welcoming and assisting company guests, taking and transferring verbal messages, responding appropriately to others and taking part in informal discussions and exchanges.
IEN 223 Reading and Writing in Business English (3)
This course involves the basic principles of rhetoric, such as the elements of argument (purposes, an arguer, audiences and issues) for reading and writing argumentative and persuasive texts in business. This includes the analysis of content and presentation of information and propositions in newspaper and business magazine articles and editorials. The course offers practices in techniques for developing argumentative/persuasive essays.
IEN 224 English for Business Presentations (3)
This course involves the public speaking, audio-visual and other skills required for effective business presentations. The relevant procedures, knowledge, and issues related to planning and giving business presentations are covered as are the various types of presentations used in today’s business environment. Skills and knowledge in building and improving communication and self-confidence are also be examined
IEN 311 ASEAN Studies (3)
The course increases students’ awareness and understanding of ASEAN and the ASEAN Community. Areas covered include the four major areas of ASEAN cooperation and the Association’s Major program and initiatives
IEN 312 English for Business Meetings (3)
This course involves a study of formats and language used in business meetings such as conducting formal meetings, stating opinions, accepting and rejecting opinions, and taking and preparing minutes.
IEN 411 Seminar in ASEAN Business Topics (3)
The course increases students’ awareness and understanding of ASEAN and the ASEAN Community. Areas covered include the four major areas of ASEAN cooperation: Political and Security, Economic, Functional and Development.
IEN 412 Cultural Knowledge and Communication (3)
This course involves the attainment of the cultural knowledge required to understand how to communicate effectively across cultures. The course provides an intellectual framework for understanding the relationships between language, culture and behavior in diverse international environments.
IEN 413 English for Business Proposals and Reports (3)
This course includes a study of the principles of writing business proposals, situations and audience analysis, collecting, researching and synthesizing information, formats and features of business proposals and different kinds of business reports, including informative and persuasive.
IEN 421 Intercultural Competence in Business (3)
This course provides students with the understandings and skills required to conduct business with a superior level of intercultural competence which is crucial for commercial success. This course focuses on business aspects of intercultural competence. Students examine how culture and intercultural dynamics influence interactions between people, businesses, organisations and management in a variety of settings. Particular areas of importance include different cultural approaches to management, organisational structures, meetings, time, productivity, status and staff. It also covers the effects of culture and language in communication between people from various countries.
IEN 422 English for Business Negotiations and Persuasion (3)
A study of principles and techniques in business negotiations and persuasion. Practice in preparing structures of different types of negotiations and persuasion and their implementation with the roles of communication, different types of power, cultural factors affecting negotiations, practical negotiating frameworks and tactics.
Major Requirements (30 credits)
IEN 222 English for Business Oral Communication (3)
This course enhances the students’ general business conversation skills. It includes practice in the skills of listening, speaking in the context of entry/junior level work such as appropriate greetings, telephone conversation, welcoming and assisting company guests, taking and transferring verbal messages, responding appropriately to others and taking part in informal discussions and exchanges.
IEN 223 Reading and Writing in Business English (3)
This course involves the basic principles of rhetoric, such as the elements of argument (purposes, an arguer, audiences and issues) for reading and writing argumentative and persuasive texts in business. This includes the analysis of content and presentation of information and propositions in newspaper and business magazine articles and editorials. The course offers practices in techniques for developing argumentative/persuasive essays.
IEN 224 English for Business Presentations (3)
This course involves the public speaking, audio-visual and other skills required for effective business presentations. The relevant procedures, knowledge, and issues related to planning and giving business presentations are covered as are the various types of presentations used in today’s business environment. Skills and knowledge in building and improving communication and self-confidence are also be examined
IEN 311 ASEAN Studies (3)
The course increases students’ awareness and understanding of ASEAN and the ASEAN Community. Areas covered include the four major areas of ASEAN cooperation and the Association’s Major program and initiatives
IEN 312 English for Business Meetings (3)
This course involves a study of formats and language used in business meetings such as conducting formal meetings, stating opinions, accepting and rejecting opinions, and taking and preparing minutes.
IEN 411 Seminar in ASEAN Business Topics (3)
The course increases students’ awareness and understanding of ASEAN and the ASEAN Community. Areas covered include the four major areas of ASEAN cooperation: Political and Security, Economic, Functional and Development.
IEN 412 Cultural Knowledge and Communication (3)
This course involves the attainment of the cultural knowledge required to understand how to communicate effectively across cultures. The course provides an intellectual framework for understanding the relationships between language, culture and behavior in diverse international environments.
IEN 413 English for Business Proposals and Reports (3)
This course includes a study of the principles of writing business proposals, situations and audience analysis, collecting, researching and synthesizing information, formats and features of business proposals and different kinds of business reports, including informative and persuasive.
IEN 421 Intercultural Competence in Business (3)
This course provides students with the understandings and skills required to conduct business with a superior level of intercultural competence which is crucial for commercial success. This course focuses on business aspects of intercultural competence. Students examine how culture and intercultural dynamics influence interactions between people, businesses, organisations and management in a variety of settings. Particular areas of importance include different cultural approaches to management, organisational structures, meetings, time, productivity, status and staff. It also covers the effects of culture and language in communication between people from various countries.
IEN 422 English for Business Negotiations and Persuasion (3)
A study of principles and techniques in business negotiations and persuasion. Practice in preparing structures of different types of negotiations and persuasion and their implementation with the roles of communication, different types of power, cultural factors affecting negotiations, practical negotiating frameworks and tactics.
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