The photography industry: This industry was disrupted by software years ago. Today it
is virtually impossible to buy a mobile phone that does not include a software-powered
camera. In addition, people can upload photos automatically to the Internet for permanent
archiving and global sharing. The leading photography companies include
Shutterfl y (www.shutterfl y.com), Snapfi sh (www.snapfi sh.com), Flickr (www.fl ickr
.com), and Instagram (www.instagram.com). Meanwhile, the long-time market leader,
Kodak—whose name was almost synonymous with cameras—declared bankruptcy in
January 2012.
° Each day people upload more than 350 million digital photos just to Facebook. Snapchat
(www.snapchat.com) is a smartphone app that enables users to send a photo (or
video) to someone and have it “self-destruct” within seconds. Snapchat users are now
sharing more than 100 million “snaps” daily.