In the 1840s, Fry's chocolate company in England made the first solid chocolate for eating when they mixed cocoa powder and sugar with melted cocoa butter instead of water. The new mixture was poured into a mould and then cooled so the chocolate would harden. The chocolate business boomed. Many different kinds of chocolate for eating were moulded into bars and other shapes - some were even filled with flavoured centres. Chocolate was now cheaper for everyone, and sold to people of all ages Cadbury's, another chocolate. The boxes were decorated with pictures that children could cut out and keep. Chocolate was thought to be a healthy and delicious treat.