levels of competence, rationality, and assertion are viewed as masculine, whereas those
with high levels of dependency, passivity, nurturance, and interpersonal warmth are
perceived as feminine. White et al. (1998) produce similar results, showing that occu-
pational stereotypes persist strongly among college graduates. Garrett et al. (1977) find
strong tendencies of occupational stereotyping among children. O’Bryant and Corder-Bolz
(1978) investigate the effect of television on children’s stereotyping of women’s work
roles and show that young children learn stereotyping from television. In addition,
McCauley and Thangavelu (1991)—using the US census—detect strong occupational
stereotypes. More recent studies such as White and White (2006) show that occupa-
tional stereotyping persists even though the gender distribution within occupations have
changed. For example, White and White (2006) show for the US, that the number of
female accountants has not only risen but also recently exceeded the number of male
accountants; nevertheless, accountants are still associated with a male stereotype.