Similarly, Saab drivers share an opposition to Volvo. While not threatened by Volvo in the same way that Macintosh is threatened by PCs and Microsoft, Saabs are often confused with Volvos as both cars are manufactured in Sweden and both have reputations for safety. Saab drivers strongly resent this association and oppose the dullness of Volvos. Volvos are recognized as safe and well built by most members of the Saab brand community, but more importantly, Volvos are also seen as being dull and unattractive, as the following exchange with George (carpenter, 38) makes clear.