Preliminary planning began in November 1998, and one year later Joe Ansel, an American consultant and designer, was approached to handle the exhibitions and other operational aspects of the project. An architectural design competition was held in January 2000 and the prominent architect Zaha Hadid won, in conjunction with structural engineers, Adams Kara Taylor. About five years later, phæno opened to the public on November 24, 2005 with over 250 interactive exhibits from Ansel Associates, Inc. all enclosed in an astounding concrete structure designed by Zaha Hadid, her German associate, Mayer Bährle architects and Adams Kara Taylor. The architectural design has been described as a "hypnotic work of architecture - the kind of building that utterly transforms our vision of the future." The design won a 2006 RIBA European Award[1] as well as the 2006 Institution of Structural Engineers Award for Arts, Leisure and Entertainment Structures.