Measures of Facebook Usage
Facebook Intensity
The Facebook intensity scale (Cronbach’s alpha = .83) was created in order to obtain
a better measure of Facebook usage than frequency or duration indices. This measure
includes two self-reported assessments of Facebook behavior, designed to measure
the extent to which the participant was actively engaged in Facebook activities: the
number of Facebook ‘‘friends’’ and the amount of time spent on Facebook on
a typical day. This measure also includes a series of Likert-scale attitudinal questions
designed to tap the extent to which the participant was emotionally connected to
Facebook and the extent to which Facebook was integrated into her daily activities
(see Table 2 for item wording and descriptive statistics).