Two Wednesdays ago, I personally went down to C.K Tang Department Store to have a look at the e-cloth display stand which was in the housewares section where well known brands like Bosch. Miele, Philips, Electrolux, etc etc display their products in specific areas under lighted headlight boxes. I was surprised to find the e-cloth products in its own dedicated lighted display box. One can see the lighted brand e-cloth from a distance. In fact, when I asked a couple of sales personnel where is the e-cloth stand, they could direct me to it easily. All the displayed product packaging are very clean and fresh. There was no TV or other promotional materials to help to push the brand or products.
It's obvious e-cloth is promoted in Singapore as an exclusive upmarket branded product and not just another brand of cleaning products. I can tell how well they are selling but cannot imagine C K Tang willing to allocate such dedicated display box if sales are poor. Having said that, if sales are good or reasonable why would e-cloth be looking for another distributor? I would imagine it's to expand distribution outlets which will be very costly and the increase sales may not justify.
Anyway, Singapore will not pursue further unless T-Malaysia and/or Thailand want to get in. E-cloth wants Malaysia and Thailand more than Singapore to increase than international distribution network.