Evaluating the value of athletes to determine whether they should be transferred from one club to another has become a major challenge for managers of sports teams. In the context of German soccer, aficionados have built a large online community that evaluates professional soccer players’ market values. The community has become the main source for reporting market values in the media and has a strong impact on sports economy: it is used in real market transactions and wage negotiations, indicating the power of crowd wisdom in the sports management context.