Component 2: Capacity Development, Social Marketing and Advocacy. The NSWMC, its members
and partners as well as the LGUs play important roles in the information and education campaign to
effectively raise the awareness of the general public and consequently motivate them to observe waste
avoidance and the 3Rs, which are crucial to achieving the goals of SWM. As such, these channels of
communication need to be capacitated in technical and values formation aspects of SWM.