Case: Hank Kolb, Director of Quality Assurance 1). – What are the causes of the quality problems of the Greasex line? Display your answer on a fishbone diagram? The primary problem is the lack of commitment to achieve an excellent quality product. The management lacks policies and visible support for quality standards. Although they have recently hired Hank Kolb to oversee their quality program, which is a good decision, the lack of support from senior management for quality is very apparent. It was evident in launching the Greasex line to gain market share without testing the processes involved in making the product as well as ensuring safety requirements are achieved. They saw quality as only a secondary added value. 2) – What general steps should Hank follow in setting up a continuous improvement program for the company? What problems will he have to overcome to make it work? Hank Kolb needs to study meticulously the fundamental problems relating to the process in making Greasex line—from equipment, input goods, and safety requirements. He should have advised the senior management to be involved in developing quality