I. CONCEPTUAL FRAMEWORK OF SUFFICIENCY ECONOMY
1.1 The Philosophy of Sufficiency Economy
Strength of Thai Nation has been nurtured and developed by His Majesty King Bhumibol Adulyadej, who is the soul of the nation. Through his caring leadership, His Majesty has earned the abiding love and profound respect of his people, and through his thinking he has laid the foundation for and inspired his country’s development strategy. His Majesty’s philosophy of “Sufficiency Economy” lies at the heart of Thailand’s development thinking, and indeed it can serve as guidance for the country’s economic and social developments.1