A Thai cosmetics firm has withdrawn its video advertising a skin-whitening product after it was attacked on social media for being racist.
The advert for 'Snowz' features famous Thai actress Cris Horwang attributing her success to fairer skin.
The company behind the product, Seoul Secret, issued a "heartfelt apology", saying it had not meant to offend.
The incident has reignited the debate about attitudes to skin colour in Thailand.
Comments about the shade of a person's skin have been commonplace in a country with an abundance of skin-whitening products, although many younger Thais now refuse to accept the stereotypes associated with skin colour.