The above is a new value chain with international development added upstream to allow for international
markets to develop new products that better suit there cultures that could potential
add value to the US market as well such as the Green Tea Latte developed in Japan’s Starbucks.
Added downstream is Online Storefront customization, that would allow you to create a profile
online, order online, create new drinks etc. Also added is a mobile app that could locate starbucks
locations, put in drink orders etc.