Product Design Decisions Help Explanations Information on Rules/Procedures The product design screen involves deciding on the caliber of the components to incorporate in your entry-level and multi-featured camera lines, the special utility features to be fouilt into the cameras, the number of models to have in each line, and how much to spend on new product R&D, engineering, and design. The decisions here determine the rating the World Digital Camera Federation w assign to your camera lines and also have a major bearing on production costs (component costs are far and away the biggest driver of costs per camera) Each time you make a decision entry on this screen, an assortment of on-screen calculations will instantly show the projected effects on P/Q rating, component costs, and total production costs. The challenge here is to try to design your cameras so as to achieve the desired P/Q rating at the lowest possible production cost per camera.