Not only are the question-and-answering and research processes becoming increasingly collaborative, users are playing an increasing role in information production. According to one of the focus group participants, reference is heading toward library 2.0 … in terms of the user involvement. Just as library 2.0 means providing library services that encourage feedback and participation from patrons, reference 2.0 means users acting as information providers as well as information seekers, creating resources such as personal blogs, adding to library collaborative blogs and wikis, reviewing materials to be posted on library websites, and soon, as a part of what one town hall meeting participant called the people’s network. Many librarians are also creating online content, such as library blogs, podcasts, and other materials.