The introduction and dissemination of GIFT have generated significant rural incomes and employment, and contributed to human nutrition, especially among the poor, as tilapia is a relatively low-priced fish. Tilapia farming provides an attractive livelihood for hatchery operators and fish farmers and the contribution of GIFT to employment generation has been significant, including for poor smallscale farmers. As many new fish farmers are women, this empowers them while improving local supplies of high-quality, affordable protein, providing an income and benefiting the nutrition of the household.