The concept of ecotourism is one of ambiguity and dispute. There is no universal definition for ecotourism, nor is there a certifying agency. A common misconception is that ecotourism is just nature based tourism, the act of surrounding yourself with natures little wonders. The truth is far more complex. Ecotourism has to be both ecologically and socially conscious. Its goal is to minimize the impact that tourism has on an area through cooperation and management and in some case it even encourages travellers to have a positive impact on their new surroundings.