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What does Disney do best to connect with its core consumers?
Answer: Disney believes more in building a society of loyal and dedicated fans. Company has
used modern technology to reach the core customers. It has made use of social media route in a
big way. According to a Disney spokesperson, “Social media lets you exclusively connect with
fans. The tone and the content are more casual and insight-based and insider-based, particularly
for the majority ardent fans of the franchises.” Disney is extremely active in the social media
sphere under the name “Disney Living.” Disney has more than 300,000 “likes” on Face book,
29,000 followers on Twitter and 8.8 million views on YouTube in just less than two years. In
addition to social media, Disney advertises in conservative media as...