bones -which works only when the suppliers have any profits to squeeze, and few currently do. Then they embrace an ill-defined cooperation with suppliers that briefly makes everyone feel better but fails to produce lower costs, higher quality, or new and better technology. Toyota, by contrast, is getting brilliant results and lower prices from American suppliers while also giving suppliers adequate profit margins. How? By creating mutual trust while at same time relentlessly analyzing every step in their shared design production process to take out the waste and put in the quality.