the second largest search engine in the world. Fifty-one
percent of US adults use YouTube.6
Among younger
adult audiences, there’s a stronger reach. According
to Nielsen, YouTube reaches more US adults ages
18–34 than any cable network.7
That’s a pretty amazing
statistic, since YouTube has existed for eight or
nine years, while cable television has been around for
approximately thirty years.
What are libraries sharing through YouTube?
• Reference and entertainment. Want to learn
something fast? There’s probably a YouTube video
about it. Want to listen to a new song? Increasingly,
YouTube is where bands put their newest
music (lyrics-only videos), even before the official
music video is created.
• Library information. YouTube is also a great
place to post library-related instructional videos.
• Social content. YouTube is a social network, too.
So if you post videos, there’s a good chance people
will follow your channel and comment or Like
your videos.