Writing for the Web › HTML Basic HTML is not hard to use, and will help you layout your content. Here are some basic HTML tags: • To bold: phrase you wish to bold • To italicise: phrase you wish to italicise • To underline: phrase you wish to underline • To list: lines you wish to list • To create a paragraph: paragraph text • To insert a line break:
• To insert a link: phrase you wish to link The tags also help search engines identify how the content has been laid out on the page. The best way to get to grips with HTML is to start using it online, where you can see how the tags work. 5.5 an introduction to key phrases One of the most notable differences between writing for print and writing for the web is when it comes to the latter, you are writing not only for an audience, but also for the search engines. While your human audience should always be your first priority, your copy also needs to speak to the search engines in a language they can understand. This digital tactic will be covered in greater depth in the chapter Search Engine Optimisation. Optimising your copy for search engines is important because your target noteSearch engines trawl and audience is likely to be using a search engine to try and find the products or read the content on your services you are offering. If the search engine is not aware your content can website using spiders. give its users the answers they are looking for on a particular subject, then it Not the creepy crawly won’t send traffic to your website. Without traffic, you can have all of the juicy, kind, the clever little bit useful content in the world and it’s not going to meet your marketing objectives. of code kind. Read more Optimising your content for search is thus the process of communicating about how this works in the Search Engine to search engines the content you are publishing. The use of keywords and Optimisation chapter. phrases is an integral part of this. 5.5.1 Key Phrases A keyword refers to the word used in a search query and a key phrase refers to more than one word used in the search query. Keyphrase research is an important element of digital copywriting. Having identified the themes of your web pages, keyword research should be used to identify what phrases your target audience uses when searching for you. It is120
เขียนสำหรับ›เว็บ HTML Basic HTML ไม่ยากที่จะใช้ และจะช่วยให้คุณเค้าโครงเนื้อหาของคุณ นี่คือบางแท็ก HTML พื้นฐาน: •หนา:วลีที่คุณต้องการตัวหนา• italicise: •ขีดเส้นใต้วลีที่คุณต้องการ italicise : •รายการวลีที่คุณต้องการขีดเส้นใต้: บรรทัดที่คุณต้องการแสดงรายการ •การสร้างย่อหน้า: ข้อความย่อหน้า •การแทรกตัวแบ่งบรรทัด: • To insert a link: phrase you wish to link The tags also help search engines identify how the content has been laid out on the page. The best way to get to grips with HTML is to start using it online, where you can see how the tags work. 5.5 an introduction to key phrases One of the most notable differences between writing for print and writing for the web is when it comes to the latter, you are writing not only for an audience, but also for the search engines. While your human audience should always be your first priority, your copy also needs to speak to the search engines in a language they can understand. This digital tactic will be covered in greater depth in the chapter Search Engine Optimisation. Optimising your copy for search engines is important because your target noteSearch engines trawl and audience is likely to be using a search engine to try and find the products or read the content on your services you are offering. If the search engine is not aware your content can website using spiders. give its users the answers they are looking for on a particular subject, then it Not the creepy crawly won’t send traffic to your website. Without traffic, you can have all of the juicy, kind, the clever little bit useful content in the world and it’s not going to meet your marketing objectives. of code kind. Read more Optimising your content for search is thus the process of communicating about how this works in the Search Engine to search engines the content you are publishing. The use of keywords and Optimisation chapter. phrases is an integral part of this. 5.5.1 Key Phrases A keyword refers to the word used in a search query and a key phrase refers to more than one word used in the search query. Keyphrase research is an important element of digital copywriting. Having identified the themes of your web pages, keyword research should be used to identify what phrases your target audience uses when searching for you. It is120
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