This refined conceptual deployment model can work as a road map for future deployment of M-learning projects and help both management and practitioners to make decisions and ensure a seamless shift toward this new technology in higher education. However, in order to define the final shape of the model, the designed factors need to be revised once the model has been used in a real M-learning project. This conceptual model can give guidelines for where resources should be applied. Universities can use this model as a reference to build their IT decision and strategic plan