In its approach to management and organization, the New Public Service emphasizes the importance of managing through people. Systems of productivity improvement, process reengineering, and performance measurement are seen as important tools in designing management systems. But the New Public Service suggests that such rational attempts to control human behavior are likely to fail in the long term if, at the same time, insufficient attention is paid to the values and interests of individual members of an organization. Moreover, while these approaches may get results, they do not build responsible, engaged, and civic-minded employees or citizens.