The creative team for the job consisted of graphic designers, a creative director, two creative (sharing art direction and copywriting roles), and a planner. Scamps of the poster were developed from rough sketches, incorporating many of the corporate layout elements and logo. These are often collaged in Freehand. Freelance graphic designers were briefed at the studio, and then developed the work, corresponding via email and phone. A ‘book’ of interim solutions were presented to the Daewoo team for approval.