Notes
1. In New Zealand small and medium sized enterprises
(SMEs) are firms with between 0 and 20 employees. This
makes the New Zealand SME much smaller than its counterpart
in the USA.
2. A ‘‘two dollar shop’’ is a retail outlet where all sales
items are offered at the same ($2) price. These types of
shops appeared in New Zealand in the late 1990s and have
become very popular. They attract a lot of customers, especially
bargain hunters or those with little disposable income.
Most sales items are perceived as worth more than the purchase
price.