a recent survey has found that british people complain more than any other european nation. 96% of british people said that they would complain if they received poor service in a shop . the top four complain nations also included the germany, the italians and the swedish
In the survey, shoppers across europe were asked how often, why and when they complain. shoppers who don't complain were asked why not?
What do the british complain about?
the most common reason british shoppers give for a complain is that the service is not good enough. if there aren't enough shop assistants or the queue isn't moving quickly enough, the british get angry. the british love a well-organised queue. when long they queue before they get annoyed, they said more than five minutes was too long. poor-quality products, rude staff and derivery problems are also common reasons. 76% of british shoppers feel 'if customers don't complain, companies can't improve.'
Why do some choose not to complain?
For the few british who don't complain 42% don't complain,42% don't have time, 37% feel it doesn't help and 31% feel too embarrassed