Coca-Cola is a renowned brand in the global soft drinks market with a history of more than 100 years. the Coca-Cola was registered as a trademark on january 31,1893. the original formula of Coke was invented by Dr.John pemberton, an Atlanta-based pharmacist in 1886. Since its inception, Coca-Cola had traveled a long way and today the name 'Coca-Cola' is a familiar one in more than 200 countries around the world. the company's product portfolio concists of nearly 400 brands of carbonated soft drinks and also still and sparkling waters,juices, isotonics and teas. Coca-Cola's customized marketing and promotional strategies have enabled the company to overcome cultural and language differences it encountered and to succeed in the global market.