The thesis presented in this article is that traditional and non-traditional CB strategies empower nurses to find a voice and gain control over nursing practice. This thesis will be developed by describing the current shortage, discussing how CB can be used to help nurses find a voice to effect change, reviewing ANA’s history of collective action activities, explaining differences between traditional and non-traditional CB strategies, and presenting a case study in which traditional and non-traditional strategies were used to improve the present patient care environment.