Time Saving – Lots of valuable time is saved with trade shows, especially when compared with setting individual appointments with suppliers. Furthermore these trade shows take care of the buyers, enabling them to make quick purchasing decisions between two products.
Access – Trade shows also present opportunities to the sellers that are at a distance from the market. For these companies, the buyers usually don’t have easy access to them because of the long distances, because they might be a third party vendor, or because they do not typically need to speak to the client face to face. Trade shows provide access to buyers in a way no other marketing strategy can.