consumer product like a cellular phone may have many small parts consisting of over a dozen different types and colors of plastics. In such cases, the resources it would take to separate the plastics far exceed their value and the item is discarded. However, developments are taking place in the field of active disassembly, which may result in more consumer product components being re-used or recycled. Recycling certain types of plastics can be unprofitable, as well. For example, polystyrene is rarely recycled because it is usually not cost effective. These unrecycled wastes are typically disposed of in landfills, incinerated or used to produce electricity at waste-to-energy plants.
A first success in recycling of plastics is Vinyloop, a recycling process and an approach of the industry to separate PVC from other materials through a process of dissolution, filtration and separation of contaminations. A solvent is used in a closed loop to elute PVC from the waste. This makes it possible to recycle composite structure PVC waste which normally is being incinerated or put in a landfill. Vinyloop-based recycled PVC's primary energy demand is 46 percent lower than conventional produced PVC. The global warming potential is 39 percent lower. This is why the use of recycled material leads to a significant better ecological footprint.[65] This process was used after the Olympic Games in London 2012. Parts of temporary Buildings like the Water Polo Arena or the Royal Artillery Barracks were recycled. This way, the PVC Policy could be fulfilled which says that no PVC waste should be left after the games.[66]
In 1988, to assist recycling of disposable items, the Plastic Bottle Institute of the Society of the Plastics Industry devised a now-familiar scheme to mark plastic bottles by plastic type. A plastic container using this scheme is marked with a triangle of three "chasing arrows", which encloses a number giving the plastic type: